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JF Old Timer
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Posts: 111
Join Date: Sep 2006
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Japanese sake in decline, rejected by young people -
10-23-2007, 07:05 AM
Japanese sake, the traditional rice wine is in rapid decline, with just 1,450 sake breweries remaining of the 4,000 dotted across Japan at the height of its popularity in the 1960s.
"Young people think it's something that old men drink. And, demographically speaking, it is old men who drink sake in Japan," said John Gauntner, a sake industry consultant.
"For younger people, traditional drinks are not hip at all." said Shunsuke Kohiyama, export adviser for the Japan Sake Brewers' Association.
Full Article: Japan's smart set send sake into decline - Telegraph
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