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Originally Posted by Wasabista
Don't put down brands so fast. A reliable brand saves you time and trouble by directing you to a product whose good and bad points you understand.
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I am talking specifically about the assumption that because it has a certain name slapped on it, that it has to be good. Brands serve a purpose. If I want something "safe", a brand is the way to go. I know full well that when I try things that are unfamiliar that it`s a risk. It is
easiest to stick with the tried and true, middle of the road, acceptable to the majority brand names. But that doesn`t mean they`re what *I* will find the best tasting. Therefore I am more than willing to take those risks so that I can find the things I personally like the best. Yes, I`ve had some real crap - but it isn`t as if I didn`t realize that risk was there. I`ve also found some absolutely wonderful products that the "safe" brands can`t even hold a candle to.
In other words - it`s not the brands themselves I dislike. It`s the cultural attitude toward those brands, and the frequent unwillingness to try something because it doesn`t have a brand name on it.
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Niigata no Koshihikari is absolutely top notch, and I haven't met the Japanese who disagrees. But I'll certainly give the Fukui variety a try.
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I never said Niigata Koshihikari was bad at all. It`s very good.
I just prefer Fukui, and consider it to be better.
But if we run out of rice, and I pick up a small bag - it`s more than likely going to be Niigata... As, well, it`s safe - and I don`t want to be stuck eating through something awful. But I`ll still switch back over to our preferred rice ASAP.