I've heard that Kit Kat candy has taken on a whole new life in Japan from its origins in the West, mostly through public radio here:
Kit Kat Kaleidoscope: Far-Out Flavors From Japan : NPR The story doesn't mention this, but I heard that they have become a good luck token?
I'm doing a project on Kit Kats in Japan and would love more information on how the candy, and the greater trend that it represents, may have affected Japanese culture. How have the Japanese adapted the candy to become more representative of their culture? As much detail, from anecdotes to general knowledge, would be much appreciated!