I like visual kei for two reasons:
1) The music. The music is just so unique and hard to understand, but that's what makes it interesting.
Illuminati by Malice Mizer for example. Found the name of the song and band on SemeUke.com (I'm an Innoent Uke, btw. Take the quiz!) Listened to it, then read the English lyrics. "Ooh, it's about yaoi!
"
I read the English lyrics again, then watched the video. "Oh, it's about an experiment."
Read a comment on some song meanings website. It said it was about a person trying to bring his dead lover back to life. "Really? O,o"
See? So man different meanings!
2) The style is just
beautiful. It's just...
beautiful. That's the only way I can describe it.