[Polar]

Profile would be the big one.

I have never seen an ad promoting Japan, seen tons of other ads for places but never Japan.

I also think it doesn't appeal to the average person or rather it's just not on their radar.

Then again, I'm amazed tourists come here to Toronto, sure it's the largest city in Canada but it doesn't have that much to offer in terms of "sights" our museums and art galleries are a joke compared to New York or Chicago etc...

But they do advertise the crap out of the city and it seems to work.