Quote:
Originally Posted by JohnBraden
In order for the program to break even, each person would have to spend roughly $1470, on average, in country. I'm not sure what the length of stay may be, but that is not an unattainable number.
Considering the situation the country may be in, I don't see this as risky as others may see it. I'm sure there will be plenty of publicity around this and cameras and reporters at the airports as the passengers get off the aircraft, which I'm sure are going to be Japanese carriers so as to keep the funds in country.
I keep seeing on NHK news Japanese National Tourist Organization seminars in many foreign countries welcoming people to visit Japan. The situation doesn't seem desperate, but they are hurting, with a current 37% drop in same-time-last-year visits. At one point it had dropped over 50%.
I'm sure it will be a world-wide event and they can be quite discriminating as to whom to pick. I predict the website will have quite a few questions to answer. And since there will be a large number of people who will reply, I think they can choose a wide range of people. I'll give it a try, but it starts a week after I get back from Japan. I won't be one of those they'll target, since I have no qualms about visiting Japan.
I think it's a good thing they're trying to do. They deserve and need all the help they can get....
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Ahh, I see. I never would have thought it would be such a low number.
But the question is, will all those cameras and publicity be for Japanese people or foreigners? If it's for Japanese people, then it doesn't really help. If for foreigners it would, but I've never really seen any Japan specials on TV in this country. That's not to say it won't happen, but I'm not sure... I don't think it'll be such a big hit with foreign media.
I've always thought, if you like Japan, you like it and don't need any campaigns to re-enforce that. And if you don't want to go, or don't like it, generally a show like that won't really change a mind.
Their campaigns seem to *generally* not do too well either. They wanted 10 million tourists by the end of 2010, and got around 8.5 million.
The goal of these tickets may just be too ambitious, like other projects they've tried.
Thought so. On Yahoo it says they'll want influential bloggers who will write about their trip.