Help with Press Release

2dCode · (#1 (**permalink**))

Hi, I need some help understanding this press release:

http://release.nikkei.co.jp/detail.c...61262&lindID=1

I can tell there is some formal agreement between Denso Corporation and A T Communications Corporation but what exactly is the nature of this agreement?

Thank you for any help in undestanding this....

Sashimister · (#2 (**permalink**))

Quote:

Originally Posted by 2dCode

Hi, I need some help understanding this press release:

http://release.nikkei.co.jp/detail.c...61262&lindID=1

I can tell there is some formal agreement between Denso Corporation and A T Communications Corporation but what exactly is the nature of this agreement?

Thank you for any help in undestanding this....

In short, the two companies have agreed to cooperate with each other in the developement of custom designed QR codes.

Denso, as you know, is the original creator of QR codes, yet it had been less than eager to develop custom designed QR codes because they occasionally don't get scanned correctly and Denso thought it could cause a decline in the customer trust.

A.T Communications, however, has successfully developed the LogoQ, which Denso believes will be in high demand in the near future. Denso has provided on license its patent rights to A.T Communications for the cooperated effort.

2dCode · (#3 (**permalink**))

Thank you so much Sashimister!

Sashimister · (#4 (**permalink**))

Quote:

Originally Posted by 2dCode

Thank you so much Sashimister!

No problem.

I personally foresee so much future in QR Codes, yet you are just about the only non-Japanese person whom I've seen even mentioning them. Are QR Codes in any use in your country, whatever it might be?

MMM · (#5 (**permalink**))

Quote:

Originally Posted by Sashimister

No problem.

I personally foresee so much future in QR Codes, yet you are just about the only non-Japanese person whom I've seen even mentioning them. Are QR Codes in any use in your country, whatever it might be?

They are just starting to appear here in limited ways, and there are QR Code Readers for smart phones available. Though at this point I bet 90% of Americans have never heard the term "QR Code".