Japanese Tissue Advertising - how it works

Niyusu · (#1 (**permalink**))

Here is an article about the Japanese people who hand out tissues with advertising on them at Tokyo train stations. The article seems to leave out one of the most common type of Japanese tissue ads, the ones recruiting for hostess clubs, but it's still worth reading:

Four billion packets of free tissues are distributed every year in Japan. In Japan, tissue-marketing is a proven and inexpensive way to advertise. For a cost of as little as ¥10 to ¥25 you can get your message directly into the hands of potential customers. What's more, consumers who accept the tissues are likely to actually read your advertisement.

In a recent Internet survey of over 100,000 Japanese consumers conducted by Marsh Research, 76 percent said they accept free tissues...

Source: Japanese Pocket Tissues Advertising | Japan Times

RxPhantomWolf12 · (#2 (**permalink**))

Well that's a wake up call. That would be good to see.

Tolbarizhei · (#3 (**permalink**))

wooo.. considering i have allergies.. i could learn about a bunch of things out there.. sign me up!! ill go to japan and get all the free tissues i can

samokan · (#4 (**permalink**))

i just get the tissues and accumulate them.. I don't read the advertisement at all.

Tissues are mostly given during winter season. On summer, its sometimes wet tissue or "manual" fan.

Yuna7780 · (#5 (**permalink**))

Now that I think about it... I need some tissues.