Quick google brings up an Italian wiki page straight away, the English language version of which is...

sex.

prz excuse me while I lol for a while.

Oh and sesso is already taken as a website. No need to say what sort, I hope!

Well then - looks like Sesso is out.

And even with a u on the end, I wouldn`t choose to use a name - even if it`s based on Japanese - that had such a clear meaning in a language as well known as Italian.

Haha, gee, I can't imagine that I already knew that. ;)

(kidding—I didn't)

Complicated isn't it! All the obvious English words and terms are taken and some of the obscure ones are taken or have dodgy meanings in other languages!

I really like the name Sessou now...just a shame that I found this forum too late. I bet there's no perfect name so perhaps I'll just have to be very careful if I ever want to do business in Japan...interesting to have had mixed feedback on this forum and elsewhere. It is obviously a word that is used negatively more than positively but the word itself is not negative and the word doesn't automatically make people think of anything negative it seems...