[gesshoku]

I think Asian-influenced things have always been rather popular. I think in the last 2-3 or so years anime culture has really come mainstream here, though.

I've noticed Target especially has really gone 'kawaii' with their merchandise. I walk into any Target and see Hello Kitty, Domo-kun, Tokidoki, Skeleanimals.... the Japanese influence is all over the place. I see it elsewhere, too.. more than I would have 5 years ago.