Good, smart post. I've done this as well and I have to see it's great in terms of creating brand and ultimately, awareness. I speak about
Nike TN Chaussures, which is the investors equivalent of lifestreaming -- using social media tools to add to and plug into the collective
Nike TN Requin. I recently launched a book under the same brand. My website,
Nike Shox Chaussures, will also ultimately serve as the homebase for other content products using the same content category.