[Nyororin]

Uiro that big and in that color would be pretty ... daunting. It`s usually eaten in little pieces. That big of a chunk would be HEAVY - hard to hold that lightly. I really really doubt it`s uiro, unless they`re trying to make him look like an over-the-top Nagoyan.

To me - it looks like one of those cheap stick cakes that they have in supermarkets. Usually 4 or 5 to a bag for 200 yen or about. They`re sweet, cheap, and sometimes even have cream in them.